A solid foundation for SEO
The field of SEO is big and complicated and ever-changing.
There are SO many factors to consider when you're trying to get your website to rank on page #1 of search results. SEO is not a quick-fix, it's an ongoing endeavor as you and your competitors continue to produce content, social media campaigns, ads and back links that will grow your authority over time.
All of these efforts will be useless if you don't have a solid foundation in the tech side of your website.
What we do is build that solid foundation from the start. You will never have SEO success with a slow, non-mobile friendly website with missing meta titles or descriptions and web pages built without following the rules and best practices of SEO.
What Is SEO?
SEO is the process of getting traffic from the naturally occurring, unpaid (aka “organic") search results on search engines. Web pages are shown and ranked based on what the search engine considers most relevant to users. The factors search engines use to determine this relevance can be categorized into two groups: On-Page Factors and Off-Page Factors.
On-Page SEO concerns all of Google’s ranking factors that they determine by directly looking at the page you try to optimize, such as your headlines, content, and page structure.*
Off-Page SEO refers to all variables Google takes a look at, and they aren’t exclusively in your own hands. They depend on other sources, such as social networks, other blogs in your industry, and the personal history of the searcher.*
SEO during a new website design
Starting fresh gives you a tremendous opportunity to lay the foundation correctly, the first time. We start off every design project by learning about your business, your goals, your ideal customer and how they will search for and interact with your website. We perform keyword research to help us understand what pages we should include in your site structure and what your content's focus should be. Keyword-focus and site architecture are major factors of good SEO.
We code every website according to the rules and best practices of SEO. They are fast to load, mobile-friendly and contain the right signals for search engines to understand the topic and relevance of each page. We also submit your website to search engines to make sure your new website gets indexed quickly.