Our a-la-carte local marketing services help service businesses with local clients rank higher in organic search and map results.
Optimizing Website Content for Local Searches
Businesses seeking local clients should optimize the content on their website for their target locations. Improve the placement of your website within organic search results by having website content that is locally optimized. Because such content serves as a compelling indicator to the search engines that the business is locally focused, it can also impact rankings in map and directory listings.
Our website optimization services identify the locations and search terms that can improve the placement of your website for local search results. We also tag your website with location markup to increase the readability of names, addresses, and phone numbers (NAP) by search engines such as Google and Bing.
Local Listings in Directories & Maps
A Local Citation is any mention of your business name, address and phone number (NAP) on other webpages, even if there is no link to your website. Businesses with a greater number of accurate & consistent citations tend to rank higher in search engine results.
Citations account for about 13% of how search engines like Google will rank your business in local searches, putting citations in the top four factors that search engines like Google use to rank your business in local searches.
Our directory services can optimize your presence in the local listings of various directories. Additionally, we also audit your listings and follow up with corresponding directory submission work to ensure that you are presenting a consistent name, address, and phone number for your business. This is especially important for ranking in Google. Listings should also include the URL of your website where possible, and be placed in the appropriate practice area or category.
Some online business directories allow you to update your listing directly, while others retrieve data from the major business data providers. We submit your business to these directories for you and provide guidance when directories require verification of your listing by phone.
Google gives lots of weight to online reviews and so should you. For most types of businesses, they are the #1 way customers will make a purchasing decision. Lots of great reviews can also boost your search engine ranking. It's a win-win for you and your customers.
Local businesses should consider encouraging satisfied clients to write honest reviews. Managing these online testimonials, as well as appropriately dealing with negative reviews, can help your business improve its online reputation. Our Review Funnel System addresses the three most common reasons satisfied customers don't leave a review. We give you all the tools you need to grow your reviews exponentially.