Turn leads into customers with touchpoints
You wouldn't propose marriage on the first date. The same is true in business. Building enough trust in your brand to buy takes more than just one "date." We call them touchpoints.
Depending on the product or service you offer, you may need several touchpoints with a potential lead before they become a customer.
What is a touchpoint?
Touchpoints are where customers interact with your brand, product or service over the course of their buyer journey. They could be website pages, blog posts, a free download, emails, social media posts, and more. Mapping these touchpoints helps design the right user experience to lead to the outcomes you want, like appointments, bookings and sales.
The Buyer's Journey
Awareness
The buyer realizes they have a problem. They research to understand it better in order to define it.
Consideration
They have defined their problem and they are now trying to understand the different potential solutions available to them.
Decision
They decide on a solution and research the products & services that provide it, ultimately making a purchase decision.
Instead of interruption-based messaging, we focus on the way buyers think, research and purchase. We empower your clients & customers to make the right decision for themselves
How Your Website Can Generate Leads
When you think of your website as a marketing machine instead of a pretty brochure, you can quickly see how including certain elements on your website can lead to more leads. With a deep understanding of your target market, and their problems and pain points, we can tailor their experience with your brand. Focused content and email sequences can educate, earn trust and lead to more informed decisions to work with your business.
address your customer's pain points
be a helpful resource
offer downloadable guides and checklists
share your helpful content on social media
collect emails for marketing campaigns
send weekly or monthly emails with events & specials
automate email sequences to nurture potential clients
share feedback from previous happy clients
Our Lead Generation Services
Ready to Generate More Leads With Your Website?
Book your call to discuss your project, business and goals. Let's see if we're a good fit to help.