Content Marketing Strategy

Your Content Matters

How your website is organized and the content you provide are key factors in how visitors will engage with your business and how search engines will crawl, digest and rank your pages.

Keyword Research

Do you know what search terms your customers are using to find businesses like yours?

You don't have to guess! We use tools to find the actual data behind searches that are being made every day. Based on our keyword research, we narrow down the best terms and topics to focus on for your specific service or product. We can, then, use this list to optimize the pages on your website to rank higher for these terms.

Knowing what keywords to focus on is the foundation for producing great content that offers value to your visitors. Providing content that answers your customer's questions, offers insight and positions you as an expert in your field is the best way to attract new visitors and boost your ranking in search results.

We can provide keyword research, site architecture planning and blog post ideas to help you dominate your market.

Content & Blog Post Ideas

It's all about your customers and their pain points. Solve problems & answer questions.

Beyond an informative About page, your website should convey how your product or service will benefit your customer and solve their problems. By deeply understanding your customers and their problems, pain points, hopes and dreams, we can take a methodical approach to what content should and shouldn't be included in your website.

Our copywriters can help you craft the perfect messaging for your brand. We can also use our keyword research to generate a list of blog post ideas for your business to dominate search results and and position you as an authority in your industry.

Lead Magnets & Email Marketing

Email is still king! Go beyond the boring sign-up box.

Email is still the best way to reach your target audience. Unlike social media posts, emails are guaranteed to land in your prospect's inbox where they are sure to see it.

We can help you replace your old-school sign-up box with automated systems that will deliver incentives for signing up, like a free download, coupon or special offer.

Professional Video & Photography

High quality photos & videos can take your message to the next level.

Professional, high-quality photos can instantly transform your website from mediocre to top-notch! Invest in high-quality photos of your products, team members, retail space, office or restaurant to stand out from the competition.

Professional videos can be leveraged in many ways to drive traffic to your website. Product videos, how-to videos, humor and tour videos can be posted and shared on social media and YouTube, driving traffic to your website and increasing your visibility in search results.

We work with some of the best photographers and videographers in Maryland who can make your strategy come to life.

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