ICON Performing Arts is a brand new dance and talent competition headquartered in Maryland. With ICON being a newcomer to the dance competition circuit, an edgy, modern visual design was especially important in making the best first impression. The sleek, minimalist approach along with animation details sets ICON apart from any other dance competition website out there. The next important thing was to make it easy for visitors to browse tour cities and register for competitions. We also created a custom admin interface for managing tour cities easily.