So you have an awesome website? But what good is an awesome website if no one ever sees it? Or maybe you’re getting lots of traffic to your website, but nothing’s happening. In which case, maybe your website isn’t as awesome as you think it is. There are many strategies we can use to address these issues. Here are a few:
The tools that social media provides allows you to create personalized, relevant marketing with context, and nurture your customers to move them towards specific goals. It’s about mapping out who your users are, where they came from, what state of the journey they’re in, and then developing the right messaging and processes to move them into the right place along your buying path.
more about Social Media Marketing
Sometimes, the homepage is not the best place for your customer to start. A landing page is a page specifically designed for one product or service and optimized for visitors to take a specific, immediate action (or conversion).
When combined with a marketing campaign, a landing page can be the most powerful way to convert visitors into leads.
more about Landing Page Design & Optimization
SEO is the process of making improvements on and off your website in order to gain more exposure in search engine results, and more exposure in search engine results will ultimately lead to more visitors finding you for the right reasons and going to your website.
Directly marketing to your target audience via email is a great way to grow your business or organization. Email is a great solution for building customer relationships affordably, because it’s a familiar communication standard and because it’s so cost effective. The fact that email is a cheap way to communicate isn’t the main reason to use email, however. Email also has a very high Return On Investment (ROI).
Use email help convert current prospects into customers and current customers into loyal customers.